There are so many amazing resources out there that this theme is a great one for many to add to and share. Here are some of the ones that I use regularly or am acquainted with enough to understand what great potential they have.
- Canva: A super simple graphic design tool with pre-made graphics that can be used or can at least inspire you. Look like a professional without actually having any skills. The only cost is if you buy a stock image for $1 a shot. This graphic was made in it.
- WhatFont: Are you a font fan? This Google Chrome extension identifies what font is on a webpage. Click the WhatFont icon, hover over the font et voilà!
- ColorZilla: Colour addict? Similar to WhatFont, it’s a Google and Firefox extension that identifies what colour is on a webpage. The eyedropper picks up the colour on the page, drop it into another tool and/or record the hex code and use at a later date.
- Sidekick: An email tracking tool. Get live notifications when someone opens or clicks on one of your emails. Know when it was opened, how many times it was read and their location (e.g. city and state). For example, use it in Gmail to ensure receipt of important messages from that “I never got your email” guy.
- Buffer and Hootsuite: They are on the same line because they are both great social media management tools. Schedule posts to blast out during peak online engagement hours. Buffer gets my vote for ease of use though.
- Udemy: Want to invest in yourself by learning something new? Udemy has online courses that can be taken in your own time and you can access them forever. It has everything from lifestyle courses to programming. Have a skill that you think you can teach? Post a course and make some passive income like the lady who runs beginner sewing courses off there.
- Periscope and Meerkat: These live-stream video apps just might bud into the biggest marketing platforms yet. Periscope gets my vote for its acquisition by Twitter and because the videos can still be watched within 24 hours of posting, which can’t be done on Meerkat. Imagine watching a man making pizzas live, which he does regularly to draw clients in. I Periscoped a ride with an angry cab driver around Chicago. It was hilarious (or at least we thought it was).
- Pinterest: This is being added in honour of a person who told me yesterday, “I don’t Pinterest – I’m a guy.” and for anyone who thinks it’s just for planning your 2015 Chanukah spread. Selling any visual products or services are great to post on Pinterest, such as photography. How about the potential for an author to post graphics of quotes from their blog or book, which can be linked to your external site, with every repin leading more users to your site? I recently organised a large, successful event in another city by saving pages to a board. It is the third most popular sharing channel behind Facebook and Twitter, with a remarkable click-through rate. OK, I digress, guy.
- Pixlr: There are just some things that Canva can’t do, like edit out my shiny forehead, but I don’t want to pay for Photoshop yet nor do I want to download more software. Pixlr Editor gets the basics done and all for free. Check out Pixlr’s other cool apps, too.
- Basecamp: A project management tool that is so easy to use. All project tasks can be listed, each tasks can be delegated to team members with deadlines, each task can have its own discussion thread and has daily recap emails to update users on the progress of the project. I use it for both project and event management.
I’ve dorked out enough on these…now go try them and please share your favourites!